Our Mission

We Grow NYC empowers New York City communities through accessible, hands-on education in urban growing and legal cannabis cultivation. We build inclusive learning spaces, deliver workshops through community venues and licensed dispensaries, and create workforce development pathways that lead to economic opportunity. By offering free and affordable programming, we ensure that all New Yorkers, regardless of space, income, or experience, have the knowledge, resources, and support to grow and thrive.

Grow

We Grow NYC connects professionals with the public and to provide direct expertise, support and to cultivate communities.

Empower

We Grow NYC is closing gaps in equitable access and providing the tools that uplift our community.

We Grow NYC began with a simple idea: to teach people how to grow their own.

During the COVID pandemic, what started as a space for fathers to connect and share challenges became a place of healing. Many found peace and purpose through gardening.With guidance from some master gardeners in the group, founder Adam launched We Grow NYC as a nonprofit to empower urban communities with the knowledge and tools to cultivate their own food, herbs, and medicine.

Today, our mission has expanded into schools, workshops, and community spaces across the city. We’re here to share the joy, life skills, and sense of accomplishment that comes from growing your own.


Will you grow with us?

Our Partners

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Meet The Team

We Grow NYC is a volunteer-led team passionate about growing our own food and medicine. Our mission it to share that knowledge and passion with the world.

Adam Goldner

Executive Director

Adam, a father of three and lifelong New Yorker, is an education leader who founded We Grow NYC to empower public school students and advocate for social change through learning.

Andra F. Roig, Jr.

Project Director

Andra F. Roig, Jr., father of three, is a nonprofit professional with over a decade of experience, committed to uplifting communities through empowerment, creativity, and meaningful connection.

Alex Roig

Treasurer

A lifelong gardener and father of two, I embraced the chance to grow cannabis at home and helped create this platform to share my knowledge and inspire others to experience the joy of growing their own plants.

Willie Alvarez

Director

Willie Alvarez, a Bronx-born creative with over a decade of experience in education, programming, and storytelling, is passionate about sustainability and uses his work to inspire change and support diverse communities.

Steven Thomas

Field Operations Director

Steven Thomas, a dedicated leader, outdoorsman, and family man, brings over 15 years of ironwork experience, combining craftsmanship, problem-solving, and a passion for nature and community in everything he does.

Join Our Online Community and Access Our Online Courses

Learn to grow with confidence.

Join our online community to engage with our professional sponsors directly and gain support though your entire growing journey. Our courses are designed to be affordable and accessible to all. When used together with our in-person workshops, all community members gain access to support for each aspect of their grow.

Online Courses

Grower-focused courses built to help your garden succeed.

Community

Get advice from real growers and industry voices supporting your path.

Our Blog